This year, Lexus will take a new step forward in aiming to make the diversified lifestyles of luxury customers more rewarding. This March, Lexus has announced that it will unveil the luxury brand’s new vision, along with a new concept, which illustrates its intentions for the future and marking the beginning of the next generation of Lexus.
Lexus International President & Chief Branding Officer Koji Sato said in a statement – “Furthermore, we will launch the first model under our new vision within this year, and we will continue to introduce new models next year and beyond. From here on as well, by being considerate of our customers around the world and engaging in car-making that exceeds their expectations, we will continue to take up the challenge of delivering happiness to all people who come into contact with Lexus. I look forward to sharing more with you soon.”