Geely Celebrates Six Years with a Clear Vision for the Road Ahead | Motourismo
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With a growing owner base, an expanding dealer network, and direct backing from Geely Auto Group, the brand sets its sights on lasting trust and sustainable growth in the Philippines.
In just six years, Geely has navigated challenges, change, and rapid growth to establish itself as one of the Philippines’ most closely watched automotive brands. From fewer than 10 dealerships at launch to a strong and growing presence nationwide today, and with a base of over 30,000 Filipino owners, Geely Motor Philippines (GMP) is marking its sixth anniversary last September 25 with a clear message: resilience, gratitude, and a commitment to the long road ahead.
Six Years of Growth and Renewal
Since entering the market in 2019, Geely has steadily expanded its footprint and gained traction with Filipino families through models like the Coolray, which has emerged as one of the country’s most popular crossovers, and the Okavango, which has built a loyal following among family buyers. Sales momentum has been matched by network expansion, with dealerships now present across Luzon, Visayas, and Mindanao.
The brand also enters a new phase this year as Geely Philippines begins operating directly as a subsidiary of Geely Auto Group. The move reflects stronger support from headquarters and provides the local team with a firmer foundation to sustain growth, strengthen dealer partnerships, and deliver consistent care to customers nationwide.
Gratitude in Action
Geely’s sixth anniversary is not only a milestone to celebrate but an opportunity to give back. To thank its customers, Geely has introduced nationwide initiatives designed to ease ownership costs and make its vehicles more accessible. Buyers of the new Coolray benefit from a ₱150,000 price rollback, while families choosing the Okavango Elite save ₱100,000 on their purchase. Existing Geely owners are likewise being looked after through service and care programs that help reduce maintenance expenses and extend the life of their vehicles. Meanwhile, loyal drivers who share their Geely experience with friends and family are recognized with rewards that reinforce a growing community of advocates.
Stronger Partnerships with Dealers
The anniversary also highlights Geely’s appreciation for its nationwide dealer network, which has quadrupled in size since 2019. Recognizing their critical role in growth, GMP has committed stronger sales and marketing support to help dealers meet rising demand and deliver a consistent customer experience across the country. By putting greater resources behind its partners, Geely ensures that its success is shared at every level.
Looking Ahead
“Our progress has never been ours alone,” said Sylva Yu, CEO of Geely Motor Philippines. “It belongs to the customers who chose us, and the dealers who carried our name in their communities. This anniversary is about standing with them as we move forward together.”
With resilience as its foundation and gratitude as its message, Geely enters its seventh year in the Philippines with renewed momentum. What began as an untested challenger in 2019 is now a brand intent on building lasting relationships, strengthening its dealer network, and reshaping the ownership experience for Filipino drivers.
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