Flashing a new logo, look, and slogan, Kia drives front and center today as it ushers in a new brand philosophy, new product offers, a new Customer Experience, and more. This is the day when the globally-recognized automaker accelerates into a brighter and bolder future with movement that inspires.
Kia is set to lead a transformation through thoughtful design and the elevation of the in-car experience, aiming to provide consumers what they need so they can drive full speed towards what inspires them.
“Our brand’s purpose is to create spaces that will inspire consumers through our product design. To create more time for consumers so they can focus on what inspires them, and what they aspire for. To create innovative experiences that can influence people and today’s culture,” stated Manny Aligada, President of Kia Philippines.
Fulfilling this new brand's purpose requires being open to possibilities. In the Philippines, knowledge is what creates these possibilities. Knowledge about different people, cultures, backgrounds, lifestyles, and needs.
Kia is fully committed to fully integrating this knowledge into its new purpose-driven vehicles. As a testament to that, it introduces an all-new model and an additional Stonic variant—the fourth-generation Kia Sorento and the Kia Stonic Style Edition—as well as a new Customer Experience.
The all-new Kia Sorento—An expression of success, achievement, and purpose
|All-new Kia Sorento|
It’s sleek, bigger, and bolder. The Sorento is here to set the bar high as the epitome of what Kia stands for. Boasting a refined yet bold exterior, the Sorento makes an eye-catching statement. With its sleek and sporty design—and the iconic tiger-nose grille—it speaks of success and achievement at first sight.
|Iconic tiger-nose grille.|
Look inside the Sorento and you’ll immediately see the genius in the details. Comfort fit for a boss is assured by its spacious and luxurious interior, including leather seats, with the SX variant's power seats with driver memory, front-seat cooling and heating, and more. The ingeniously designed 7-seater has other practical amenities that take into account the comfort of passengers even in the second and third rows.
The experience escalates once you drive it. The 2.2L Smartstream Diesel and DCT combination offer enhanced power, efficiency, and more precise shifting (compared to the previous generation), which crystallizes what Kia means by “Movement that Inspires.” Smart just as it is striking, the car’s cutting-edge technology offers advanced safety features including Blind Spot View Monitor, 360 Degree Surround View Camera, Rear Cross, and Forward Collision Assist, and Lane Keep Assist available for the SX variant.
As a Sorento owner, you will know what it’s like to have a lavish experience with every ride. That comes with the SX variant's 12.3” LCD instrument cluster and wireless mobile phone charger. An 8" infotainment system with Apple CarPlay and Android Auto connectivity, and a 6-speaker system is standard for the line-up.
The Sorento scores high in design, performance, and safety. And yet, what is all that luxury if it doesn’t come with supreme peace of mind for years to come? With Kia, all vehicles come with a 5-year or 160,000 kms warranty (whichever comes first). Owners are also entitled to quality after sales services nationwide and 24/7 Roadside Assistance for a worry-free ownership experience.
The all-new Kia Sorento 4x2 SX 8DCT variant will be available starting the fourth week of November while the 4x2 EX 8DCT will be on the market by January 2022.
Price starts at Php2,398,000. Visit the nearest Kia dealership and reserve your own Kia Sorento today.
Inspiring style that’s iconic—the Kia Stonic Style Edition
|Kia Stonic Style Edition|
Inspiration can come from anywhere, and sometimes, it creates ideas that turn into icons.
This is what the Kia Stonic Style Edition is all about. It’s a stylish subcompact SUV made for millennials who get their inspiration from exhilarating designs. It’s a vehicle that combines award-winning aesthetics with modern and practical features.
Like the all-new Sorento, the Kia Stonic Style Edition also carries the new logo and features stylish body skirts plus blacked-out wheels. And to mark the new release as a notch above the rest, it features a unique Style Edition badge at the rear for all to see. It will be available by the fourth week of November.
The Kia Stonic Style Edition 1.4 AT is priced at Php 895,000. Reserve yours today.
Inspiration is at the heart of Kia’s new Customer Experience
Scheduling a test drive or a visit to a dealership comes with ease thanks to its upgraded online channels and social media setups. Once you arrive at the dealership, you’ll immediately sense the new spirit of Kia from its new look and feel. Walkthrough the doors and be surrounded by the elevated ambiance that brings to life the Kia vision to inspire.
As for customer service, various training programs have been developed to ensure that all Kia sales representatives take customers through every step of the process with extra care and personalized service. And this new level of attention extends even after the sale is made.
Kia’s new brand message, “Movement that inspires”, comes at a good time for Filipinos. These days we could all use a reminder that there is still a future to be optimistic about and that we can still achieve our dreams during these challenging times. All we need is the right inspiration to reignite our drive for life.
With Kia’s new brand image and purpose, they can deliver exactly that.
For more updates, like and follow Kia Philippines on Facebook and Instagram and subscribe to their YouTube channel. Learn more about their award-winning vehicles by visiting www.kia.com.
Posted by Arabelle Jimenez