GAC MOTOR Philippines Launches Long-Awaited EMPOW and All New GS8 | Motourismo

GAC Motor Philippines top executives at the EMPOW grand launch, from left, Jun Cajayon - Brand Head Astara Philippines, Raoul Picello - Managing Director Astara Philippines, and Jorge Belzunce - Astara Managing Director for Southern Europe and the Philippines

GAC MOTOR Philippines accelerates into 2023 with the back-to-back launch of the EMPOW and all new GS8 held today at the Rockwell Plant in Makati City, marking the brand’s first public event under new distributor Astara Philippines.

GAC Motor Philippines top executives at the All-New GS8 grand launch, from left, Jun Cajayon - Brand Head Astara Philippines, Raoul Picello - Managing Director Astara Philippines, and Jorge Belzunce - Astara Managing Director for Southern Europe and the Phi

Engineered and built for the global market, the EMPOW and all new GS8 help realize GAC MOTOR’s vision of becoming a first-class brand with international influence and excellent quality.

Both global vehicles embody GAC MOTOR’s core qualities of modern design, fine craftsmanship, superior build quality, and cutting-edge technology.

Today’s launch breathes excitement into the GAC MOTOR lineup in the Philippines, which includes the compact GS3 SUV, the fun-to-drive GS4 SUV, and the versatile GN6 MPV. It also highlights the brand’s strong commitment to deliver world-class vehicles to more Filipinos, supported by an expanded network of showrooms and service centers across the nation.

The All-New GS6 and EMPOW

The event was spearheaded by Jorge Belzunce, Astara managing director for Southern Europe and the Philippines; Raoul Picello, Astara Philippines managing director; and Jun Cajayon, GAC MOTOR Philippines brand head.

“We’re thrilled to start the year on a high note with the highly-anticipated launch of the EMPOW and all new GS8. Both vehicles represent the best that GAC has to offer at a reasonable price range for our Filipino customers. We are determined to reinvigorate the brand and achieve outstanding performance in the market beginning this year,” said Picello.

Astara is one of the biggest automotive distributors in the world and has carried out a successful path as a leading group in distribution and mobility services. The company has sold over three million cars as a strategic partner of the world’s leading automotive groups including GAC MOTOR, which Astara presently distributes in Chile and Peru.

“Our first year in the Philippines was remarkable with Peugeot as our first brand. Now, with GAC MOTOR added to our portfolio, we are excited to bring more value to our Filipino customers. With Astara’s global strength and track record in car distribution and mobility services, we hope to achieve great success for GAC MOTOR as we have done in Latin America,” said Belzunce.

GAC Dealer Partners

Introducing the EMPOW: A Unique and Sporty Sedan Set to Conquer

The EMPOW represents a bold new era for GAC MOTOR: an era of far greater confidence in its brand identity, international strategy and in-house technology.

Bold and original, the EMPOW's exterior is characterized by futuristic lines and a sleek, muscle car-esque silhouette that gives the EMPOW an aggressive stance. The sculpted form and attention-grabbing design elements define its sporty profile, while its interiors, driving performance and technology are engineered to thrill the senses.

The EMPOW’s striking appearance is sure to draw awe and admiration. The sculpted silhouette and attention-grabbing design elements define its sporty profile, while its interiors, driving performance and technology are engineered to thrill the senses. (Photo may differ from actual unit.)

“The EMPOW is most ideal for customers who want a sports sedan that looks as great as it drives. It provides the performance advantage without compromise at a price point that is well within reach. The EMPOW is, without a doubt, a vehicle that makes a strong statement on the road,” said Jun Cajayon, brand head of GAC MOTOR Philippines.

Design details like the oversized front grille, beautiful 18-inch alloy wheels and quad exhausts at the rear give the car a distinctly muscular appearance. Sharp, angular design details such as the eye-catching automatic LED headlights, LED daytime running lights and extended rear lights add to its overall visual appeal on the road.

The sporty design is continued in the interior with vibrant supercar-style colored leather panels, fighter-jet inspired seats, and carbon fiber materials. Two screens – a 7-inch digital instrument panel and a 10.25-inch infotainment display with Apple CarPlay support – complete the look of the EMPOW’s futuristic and sleek front console.

The experience inside the vehicle is further enhanced by a power sunroof, a leather multifunction steering wheel with paddle shifters, dual-zone automatic air conditioning with a built-in negative ion air purifier, multiple USB type-A ports, power adjustments to the driver’s seat, and leather upholstery with soft-touch interior trims among others.

The sporty design of the EMPOW is continued in the interior, with vibrant supercar-style colored leather panels, fighter-jet inspired seats, wide information screens, and carbon fiber materials that complete the look of the futuristic, ergonomic cabin. 

The EMPOW is equipped with multiple safety and driving assist features. A total of six airbags come standard in the vehicle along with a tire pressure monitoring system for added peace of mind. A suite of advanced driver assistance systems such as Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Lane Keep Assist (LKA), Autonomous Emergency Braking (AEB), Traffic Jam Assist (TJA) and High Beam Assist all help to ensure the safety and comfort of passengers.

Under the hood, the EMPOW has a 1.5L turbo power engine that utilizes GAC MOTOR's in-house developed MegaWave technology. It does 0 to 100 km/hr in 6.95 seconds – believed to be the fastest acceleration for a compact sedan in its segment. Mated to a 7-speed Wet-type Dual Clutch transmission, the impressive engine puts out 168 hp and 270 Nm of torque.

The EMPOW will be offered in three variants at the following special introductory price points and colors:

• 1.5L GE DCT for PHP 1,283,000 in Matte Fighter Green (exclusive color)

• 1.5L GB DCT for PHP 1,215,000 in Ivory White, Moonlight Grey and Elegant Black

• 1.5L GS DCT for PHP 1,135,000 in Ivory White and Moonlight Grey

The introductory prices incorporate a discount of PHP 90,000 for the GS and GB variants, and PHP 65,000 for the GE. These special prices will be valid until March 31, 2023.


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